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Sel d'Embrun Illusion métal sur bois
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Industrial Decor for Professionals

Illusion métal sur bois · Professional projects

Industrial Decor for Professionals

From concept to installation, Camille manages your entire metal-on-wood decorative project. Restaurants, hotels, chalets, commercial spaces.

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French craftsmanship since 2010 M1 fire-retardant certification for ERP venues Detailed quote within 5 working days 5 to 10x lighter than real metal

The decisive argument

Your space is your most powerful commercial asset.

A restaurant, a hotel, a bar: guests decide within seconds whether the atmosphere matches what they were looking for. Industrial decor creates that instantly recognisable first impression, authentic, warm, and camera-ready.

But in a venue open to the public, the constraints are stricter than anywhere else. Controlled weight, M1 fire-retardant certification, ERP-compliant materials: every one of these requirements is anticipated at the design stage in every Sel d'Embrun project.

A space that leaves a mark builds loyalty. And a 5% increase in loyalty can raise an establishment's profitability by 25 to 95%, depending on the sector. Decor is an investment that pays for itself.

Describe my project (free quote)
Metal-effect glass partition and screen separating an open kitchen, Sel d'Embrun

Constraints handled

What every venue requires, and how we deliver it.

M1 Fire-Retardant Certification

Required for every ERP venue: restaurants, hotels, bars, retail. Full compliance with French fire safety standards, anticipated from the design stage.

5 to 10 Times Lighter

No risk of falling, no structural overload. Our pieces mount on plasterboard, BA13 or lightweight partitions without reinforcement, even on old ceilings.

Solid Wood, No Resin

100% natural materials. No polystyrene, no polyurethane. The metal illusion is created entirely with artisan paint applied by hand.

Fully Bespoke

Every element is designed for your exact space. Dimensions, finishes, layout: no templates, no production runs, nothing off-the-shelf.

Eiffel-style openwork false beam arch above the bar at Delirium Cafe Dijon, industrial decor by Sel d'Embrun

Delirium Cafe · Dijon

"The decor is the first thing our customers talk about."

Eiffel-style openwork beam arch, metal-effect counter, bespoke furniture. French craftsmanship, M1 fire-retardant certified.

They trusted us

Venues that guests look at twice.

Sel d'Embrun project for Delirium Cafe, Dijon
Delirium Cafe Dijon · Burgundy

Bar · Food & Beverage

Full fit-out: brushed steel IPN beams, metal-effect bar counter, bespoke signature furniture. The decor has become the number-one talking point among customers.

Restaurant · Gastronomy

Iki Hana

Chalon-sur-Saone · Burgundy

Oxidised metal-effect glass partitions, aged zinc sliding doors, metal screen on wood. A successful marriage of refined Japanese aesthetics and strong industrial character.

Sel d'Embrun project

Restaurant · Events

La Traviata

Grenoble · Isere

Full-space project with M1 fire-retardant requirements. Certified beams, glass partitions and wall decor. Furniture, reception counter and shelving in a cohesive patinated steel finish.

Sel d'Embrun project

Residential · Prestige

Luxury Chalets

Megeve · Haute-Savoie

Signature furniture, exposed beams and decor for prestige properties. Corten rust finish that pairs naturally with mountain timber and natural stone.

Sel d'Embrun project

Which spaces?

Three flagship services for professionals.

Eiffel-style openwork false beams in a restaurant, industrial decor by Sel d'Embrun

Restaurants & Bars

Industrial, rustic-chic or contemporary atmosphere. ERP-compliant installation with M1 fire-retardant treatment. References: Delirium Cafe, Iki Hana, La Traviata.

Riveted metal-effect bar counter, bespoke industrial decor by Sel d'Embrun

Counters & Signature Furniture

Bespoke counters, reception desks and furniture in metal-on-wood illusion. Brushed steel, patinated cast iron or aged rust finishes: a premium result, lightweight and lasting.

Openwork false beam arch in a beer bar, industrial decor by Sel d'Embrun

Bespoke Beams & Arches

Curved arches, IPN beams and decorative structures in metal-on-wood illusion. Brushed steel or patinated cast iron finish, M1 certified for ERP venues. Every piece is unique.

Wine cellar clad with a safe-door effect, metal on patinated wood, Sel d'Embrun

Beyond restaurants

Hotels, chalets and prestige residences.

The industrial style is not limited to restaurants. Mountain chalets and prestige residences are increasingly drawn to finishes that combine the visual strength of metal with the natural warmth of wood.

In Megeve, several high-end properties have received a complete decorative treatment: beams, furniture, frames and cladding in a corten rust finish. The industrial style becomes a component of the chalet universe rather than something imposed from outside.

One point of contact. A guaranteed aesthetic consistency from the entrance to the living room, from the ceiling beams to the door handles.

How does it work?

Five steps, a result that lasts.

01

Brief & Design

Site visit (or photo/plan exchange), identification of technical constraints, definition of the desired atmosphere. Detailed quote within 5 working days.

02

Sign-off & 40% Deposit

Signature of the order form. The 40% deposit triggers the start of production. Lead times run from this point.

03

Workshop Production

All pieces are crafted in the Sel d'Embrun workshop in Riorges. A technical confirmation is sent at the halfway point for approval before delivery.

04

Delivery & Installation

On-site delivery with installation where required. Coordination with your other contractors. Care instructions provided at handover.

05

Handover & Aftercare

Project handover with final photos. Available for 30 days after delivery for any adjustments.

Patinated steel texture, metal-on-wood, artisan craftsmanship by Sel d'Embrun

Craftsmanship

Solid wood, natural pigments, protective varnish. No real metal. The realism is created entirely by hand.

"The result is staggering. Our guests genuinely believe the beams are real metal. La Traviata has moved into a different league."
La Traviata · Restaurant, Grenoble
Delivery and installation of a metal-on-wood false beam on site by Sel d'Embrun
Workshop production of metal-on-wood decor at Sel d'Embrun, Riorges
Detail of artisan metal-on-wood finish in the Sel d'Embrun workshop
Workbench and tools in the Sel d'Embrun workshop, a piece under construction

Your single point of contact

Camille Marchand, 16 years of practice.

Every order passes personally through her hands. No subcontracting, no templates, no repetition. Your space is treated as a unique work, from the first sketch to final delivery.

After dozens of projects completed for restaurants, hotels and discerning private clients since 2010, the Sel d'Embrun signature has been built around three principles: creativity without compromise, absolute technical mastery, and respect for your project.

For commercial clients, Camille manages coordination with other trades. A reference dossier is produced for every project.

2010

Year founded

12 yrs

Exclusive practice

M1

Fire-retardant certified

100%

French craftsmanship

Good to know

Questions from professionals

Do you handle M1 fire-retardant certification for restaurant and hotel projects?

Yes. Every element intended for an ERP (establishment open to the public) receives M1 fire-retardant treatment as standard. A certificate is issued for each piece and included in your project file.

What is the lead time for a full commercial fit-out?

Lead times depend on the scope of the project. A detailed quote with confirmed production and delivery dates is provided within 5 working days of your brief. Production begins on receipt of the 40% deposit.

Can you coordinate with our architect or other contractors?

Absolutely. Camille works regularly alongside architects, interior designers and site managers. A technical dossier is produced for each project to facilitate coordination.

Do you work outside the Auvergne-Rhone-Alpes region?

Yes. Projects have been completed across France. Delivery and installation are available nationwide. Contact us to discuss logistics for your location.

All your questions about decorative beams

Your project

Your venue deserves an atmosphere that builds loyalty.

Describe your space, your constraints and the atmosphere you have in mind. Camille will respond with a detailed quote within 72h.

No obligation to accept, the decision stays entirely yours. If a technical question comes up after the quote, you can come back to us at any time.

Request my free quote